Imaguru Design Thinking Lab
Jan 16th to 30th

This laboratory provides the necessary tools and the creative environment for the birth of creative projects and solutions.

Imaguru Startup Hub shares its vision on this technique and has experience in advising companies (both large corporations and startups).

This laboratory is aimed to anyone who wants to develop their creativity with an innovative approach to solve problems.

Let's learn to


Improve interview and observation methods to understand customer motivation.

Develop ideas

Skills for innovation in a business model.


With the client, develop ideas that solve real consumer problems.


Trial and error through the rapid creation of prototypes and iterations


All business is based on selling, but before arriving, learn how to educate your potential customers about your product and get their feedback

Understand your client

What are their needs and improve your skills to interact with them.

Design Thinking

It is a methodology that allows you to find new solutions to existing problems with the help of creativity, teamwork and human orientation.


*History of Design Thinking and trends

*Fundamental concepts:

-UX vs UI
-Customer Personas
-Customer journey


-Empathy (UX research)
-Definition / Ideation (Design Sprint)
-Prototyping (Agile prototyping)
-Testing (Effective Testing Techniques)

Given by:

Carlos Marchena, Product Design at GPLChain (full stack developer focused on blockchain). Enterprise Design Thinking Practitioner (certified by IBM).


Sign up now, spots are limited 🙂

2 weeks, workdays from 17h to 19h

Language: Spanish and/or English, depending on the preferences of the attendees.