Startup Lab

A series of workshops on how to start, run and finance your startup company.

We will go together with you through a startup journey covering different aspects of running a startup. From ideation, customers validation to financing and exit.

We will meet every Monday at Imaguru Madrid to discuss a different topic every week. You will have weekly tasks so you can implement what you learn in real life and build the product of your dream. You can attend one class to improve a specific area of your company or go through all classes to build a company from scratch.

Schedule Jan-Mar 2020

Week 1
Tech Startup

What is a tech startup journey? How different is it from traditional business? Everything you need to know about tech startup lifecycle before launching it.

Week 2

How find an idea that works? What are the best ideation tools? Is your startup idea a good for the market?

Week 3

Having a good idea is not enough. You have to build a product that is needed by your customers. You will learn how.

Week 4

You don't have to build a real product before validating it. Learn why MVP is important and how it can impact your business.

Week 5
Business models

Sometimes innovation is not a technology or product, it may be a business model. Think of Uber or Airbnb that created the whole new markets. Learn what business model is right for your startup.

Week 6

Every business is about sales, but before you get to it, learn how to educate your potential customers about your product and get their feedback.

Week 7
Customer Acquisition

What are the best channels to get your customers through? How much does it cost? What is your CAC?

Week 8
Startup metrics

Thought your startup journey you have to track tons of different things from your customers growth to revenue. You will learn what metrics are important for your startup at each specific stage.

Imaguru is here to help you. For more info send an email to or call us 910 59 89 82.

1 week - 15€

8 weeks - 99€