Planning your business goals for 2020

It’s time to plan your business goals for 2020

January 15@17:00 - January 17@20:00

January 15 - 17 January
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17:00 - 20:00
5 Paseo Marqués de Monistrol

Planning your business goals for 2020

Event organizer:

It’s time to plan your business goals for 2020

The program helps you to build a successful strategic plan, set priorities, focus your energy and resources, strengthen operations, and ensure that employees and other stakeholders are working toward common goals. It provides forward-looking direction to bring your business to the next level in 2020

A new year is a chance for a company to identify opportunities for growth. If you want to be successful in 2020 (and beyond), you need to set a clear roadmap to success.

Format - 3 days on-site course
Dates: various in Dec 2019 - Jan 2020, 3 hours daily 6-9 pm
Location – Imaguru, Madrid
Facilitators – Tania Marinich, Carlos Marchena
Language: English, Spanish

When it comes to building a business roadmap, you can’t achieve your goals without a good strategy and goals setting. At our 3 days course you will learn what tools and tactics to use to generate leads and attract more customers, build an effective team, and what steps to take to get to where you want to be.

We will use OKR (Objectives Key Results) approach which is used by most successful companies like Google, Intel etc. It can be also applied at startups and small companies with up to 5 people teams. Objectives Key Results tool is different from other goal-setting techniques because of the aim to set priorities and very ambitious goals. When used this way, OKRs can enable teams to focus on the big bets and accomplish more than the team thought was possible, even if they don’t fully attain the stated goal. OKRs can help teams and individuals get outside of their comfort zones, prioritize work, and learn from both success and failure.

What you will learn

  • Setting OKRs designed to aid individuals, teams and companies in setting challenging goals and attaining them through measurable actions.
  • Llevar a cabo un Análisis DAFO integral, convirtiéndolo en una «Matriz de Estrategia»
  • Designing inspiring Vision and Mission Statements – Preparing for the Future
  • Strategy Map & Balanced Scorecard
  • Getting Innovative Thinking into the Organization
  • Build 2020 Roadmap for your company
  • Dashboards to Track & Manage Progress

For Whom

For companies to

  • build the roadmap 2020
  • identify the companies priorities and focus in 2020
  • innovate in 2020
  • increase sales in 2020
  • develop a strategy for your existing programs or creating new programs.

For Managers (CEO, COO, HRs, Innovation leaders, Head of sales and marketing departments) to

  • outline measurable goals
  • help guide key decisions
  • use the strategy to communicate the direction to staff members, and evaluate progress and take corrective action.

Course outcomes

  • A clear vision of your goals for 2020
  • A feasible roadmap to take your business to the next level
  • A list of objectives and key results and tools to set, track and achieve them
  • All this packed in an individually designed for you digital and printed materials

What’s included?

  • Course Certificate
    You will get an official course certificate over a successful graduation from strategy building course at Imaguru
  • Study materials
    You will get course textbooks with individually designed for your company roadmap 2020 and pocket notes.
  • Online learning resources
    As well as printed materials, you’ll get online study guides, and practice questions.
  • Opportunity to discuss your individual goals with our facilitators
    You can still talk to our facilitators through email, and request a callback.
  • Coffee, cookies, necessary equipment
    During the course you will be provided with all you need to learn in a comfortable and engaging atmosphere of Imaguru Madrid
  • Parking
    If you want to come with your car to Imaguru Madrid, we are happy to reserve for you the public parking near Casa De Campo, at Avenida de Portugal
    Discounts to all Imaguru courses in 2020


imaguru tania marinich

Tania Marinich

Entrepreneur | VC| Change maker| Founder and CEO at Imaguru Startup Hub
Tania has extensive experience in building strategies and international growth plans for 5 companies she founded and 100+  startups she advised to scale globally. This year she raised an acceleration fund to help early stage companies go global and invested in 6 startups from different industries from traveltech to medtech. Tania participated in VC Unlocked, an invite-only program aimed at venture capital investors by 500 Startups at Stanford University. She has got International Executive MBA at IE Business School where she is currently teaching while leading Imaguru global team.

Carlos Marchena

Head of Education Programs at Imaguru Madrid

Carlos has been the facilitator of Imaguru’s Madrid trainings since 2018. He has been resident at Google for Entrepreneurs Madrid and at IE Business School’s Area 31, where he obtained his Masters degree in 2005. Cofounder and Product Lead at GPLChain

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