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Imaguru Startup Hub shares its vision on this technique and has experience in advising companies (both large corporations and startups).

Design Thinking is a human-focused, prototype-driven innovative design process. It has been introduced by IDEO and perfected by research in Stanford. Design Thinking helps you and your team develop practical and innovative solutions for your problems
2 weeks, workdays from 17h to 19h
Language: Spanish and/or English, depending on the preferences of the attendees.
Week 1
Week 1
History of Design Thinking and trends
Fundamental concepts:

  • UX vs UI
  • Customer Personas
  • Customer journey

Week 2
Week 2
  • Empathy (UX research)
  • Definition / Ideation (Design Sprint)
  • Prototyping (Agile prototyping)
  • Testing (Effective Testing Techniques
Design Thinking is an approach that can be applied by anyone who is interested in improving or inventing a given product, service, process, experience, or strategy. We believe that innovation and problem solving is a skill that can be learned and that is of importance in all aspects of business and can be plugged into the following careers:

Executives and senior business leaders
Decision makers in R&D of products, services, systems, and experiences
Marketing professionals
For Whom?
Let's learn to
Develop ideas
Improve interview and observation methods to understand customer motivation.
Skills for innovation in a business model.
All business is based on selling, but before arriving, learn how to educate your potential customers about your product and get their feedback
With the client, develop ideas that solve real consumer problems.
Trial and error through the rapid creation of prototypes and iterations
Understand your client
What are their needs and improve your skills to interact with them.
Our Experience
Since 2014 we have introduced Design thinking course into the curriculum of Imaguru acceleration programs for technology based startups
Part of Acceleration
We organized 30+ workshops with the participation of international trainers from SAP, London School of Business, ISM and others.
Pipeline of Experts
We organize Design Thinking in different formats from 1day crash course to 2 week program for both tiny and wide audience. For example, Design thinking workshops for business owners within Global Entrepreneurship Week were organized for 200+ participants, with 20+ hours of teamwork and 30+ innovative solutions
Diversified Formats
Design thinking training is an ideal solution for all the industries. We moderated design thinking for banks, telecom companies, retail and manufacture, IT software companies and startups, for state officials within Gov Tech hackathon. Every company benefits from created solutions.
Diversified Industries
Unique 4 level workshop for kids specially designed for Orange private school
Event for kids and teens
Build your business from scratch to a ready-to-market stage for 2,500 EUR